Exposure is equally as vital as talent in today’s competitive sports world, as many players pass up possibilities just because they are not visible. While social media helps athletes to publicize their achievements, it does not ensure that the relevant coaches or recruiters find them. NextPlay addresses this issue by employing artificial intelligence to link athletes with the correct audience depending on their abilities and expertise. Increased exposure leads to more possibilities for improvement, better feedback, and a higher probability of success, assisting athletes in realizing their full potential.